Data Quality Assurance (DQA) is the process of ensuring that the data used by an organization is of high quality and fit for its intended use. It involves a set of systematic activities that are designed to identify and correct data quality issues. DQA is a continuous process that should be integrated into the organization's overall data management strategy. The main goal of DQA is to ensure that the data is accurate, complete, consistent, and relevant. The process involves several steps, including data profiling, data validation, data cleansing, and data monitoring. Data Profiling: The first step of DQA is to profile the data. This involves analyzing the data to understand its structure, content, and quality. Data profiling can be done manually or using automated tools. It helps to identify data quality issues such as missing values, duplicate records, and invalid data. For example, a company that sells products online, the data profiling process may involve analyzing customer d...